UGC agency, creators who post, not just film.

A UGC agency connects brands with creators, but the label covers two models. An ad-creative UGC agency films videos, testimonials, unboxings, demos, that you run as your own paid ads. A clipping UGC agency like SoClipping cuts your existing content into native clips and has vetted creators post them on their own niche accounts, paid per verified view. One makes assets; the other makes reach.

Ad-creative UGC is a production service: a creator films a video for you, hands it over, and you pay again to run it as an ad. Clipping UGC is a distribution service: we cut your long-form content into clips and creators post them to their own audiences, counted per verified view. The first fills your ad account; the second reaches people who do not follow you yet.

No. We do not shoot filmed testimonials, unboxings or product demos from scratch. We work from content you already own, podcasts, streams, keynotes, demos, launches, and turn it into native clips that vetted creators post. If you need filmed ad creatives, that is ad-creative UGC and a different kind of agency; we are the distribution half.

Pick clipping UGC when you have long-form content and want reach on audiences you do not own. It is the model B2B and SaaS teams use to turn demos and webinars into native reach. Pick ad-creative UGC when you need fresh filmed assets to run as paid ads. Many brands run both: filmed creatives for the ad account, clipping for the reach the ad budget cannot buy. We cover the clipping side and say so plainly when filmed creative is what you actually need.

It depends on the model. Ad-creative UGC runs about 75 to 500 dollars per filmed video plus distribution. Clipping UGC is priced per campaign: a flat creation fee per source plus a distribution budget at a verified CPM, where open platforms pay creators roughly 0.20 to 6 dollars per 1,000 views. The pricing section above breaks down each; the one number to compare between clipping agencies is the verified CPM.

We onboard people, not a marketplace. Before anyone is briefed on your campaign we review their last posts for real engagement, retention and consistency in a specific niche, business, coaching, SaaS, film, series, music, gaming, tech or AI. There is no open pool where strangers grab your file; every creator is matched to your audience and accountable for what they post.

Their own. That is the point: their followers are people you do not reach yet. Posts credit you, use each platform's disclosure setting, and point to your destination. Every clip is also delivered to you as a file, so you can post the best ones on your own accounts, in ads or in your newsletter.

For a brand, yes, that is exactly the case we solve: you do not need an audience because the creators bring theirs. For someone who wants to become a paid creator, a real audience in a niche is what gets you briefed. We review engagement and consistency, not just a follower count, and you can apply to our creator network.

You own the source and the files we deliver, and we clear the rights with you before the wave so nothing trips a claim. Every paid post uses the platform's branded-content disclosure setting. Creators post from vetted accounts under those rules, which is what keeps reach from being suppressed and accounts from being flagged.

Between 20 and 40 usable moments depending on length and format, then recut per platform so one moment can become several files. A 90-minute podcast or a three-hour stream yields 25 to 40 usable moments across moment clips and format clips. We would rather ship 20 strong clips than 40 average ones, and every one is a unique file.

Post by post. Every clip is tracked from the minute it goes live, views are read from the platform rather than from a creator's screenshot, accounts with abnormal patterns are flagged and excluded from the count, and the report carries the raw data behind every number. If a post is removed or flagged, it does not count toward your CPM.

A UGC platform is an open pool: anyone claims a brief, and no one owns the outcome. We run it as a campaign, the full social clipping agency model: editors choose the moments, cut a unique file per feed, and vetted creators post under disclosure rules. For how a wave is briefed and rolled out, see clipping campaigns.